Best Practice For Small Business

When you find the top person to teach you they are usually on the next topic of teaching you before you have even grasped that first topic. But just hang in there and do not expect to come into this industry and become an overnight success without knowing anything. I guarantee you that any top earner you interview or ask did they just automatically come in one day and start making thousands and thousands and thousands of dollars, I guarantee not. I guarantee if you ask them if they bought any courses that were worthless, they will say yes. Have you found the cream of the crop in the industry that you are in now in order to learn what you know to market, most will say yes. You ask them did it take you months or years to learn what you did to get to where you are. Did it take you six months or a year to make ten thousand dollars, did you make it in two months. Some will say two months, some will say ten months. Everyone of us is different.

That is the unique thing about us as humans is that we were all created different, we are all unique, we all learn at different paces, we all learn differently. Some of us love to read and can read and learn just fine. Others need to look at something visually just to understand it. We all learn different ways and different paces. Look at how you learn, if you learn a little bit slower, you learn a different method, try to find that method of learning from your mentor to teach you that and get it. Do not rush things, I know some people, whether you are trying to do affiliate marketing or you are just starting your home based business, some people are under pressure because of debts, or loss of a job or other life problems.

It just does not happen overnight. If you expect that, than you are really just setting yourself up for failure and when it does not happen you get all upset and think this stuff does not work, when you actually never give it enough time. Or if you did not do any marketing you might not have hung around long enough to see the fruits of your labor. When we first started network marketing and when we found the cream of the crop, he said go recruit from within the industry, and we said how do you do this. He said you need to call other people in the industry. So we started calling people, we did not know much about the internet, but we did call to generate the traffic, it is part of the formula, it is targeted traffic because we are recruiting from the industry which is the target market, we are just using the telephone to generate the traffic.

We would do like a hundred to two hundred calls a day, it would take us about two and a half hours or so. It took us a little longer in the beginning but you get better at what you do over time. Contrary to what people said about using this method, they would sponsor one person after calling a hundred people, we did not sponsor one single person until after many hundreds of calls. When we first started it was not even a hundred calls a day, it was more like fifty or less until we were use to using the phone that much. You have to work up to calling that many people in one day. So it took us many weeks and many hundreds of calls to sponsor one person.

If you try to gauge yourself on what other people are doing, like sign up one person for every hundred calls, that may work for them but do not think it is going to work for you. Maybe they have been doing it for a long time and they mastered that skill. You may have a long way to go before you can be as competent as they are and perfect that technique. We did not have that when we first started. It took us weeks to even get close to that. If we just listened to what they said and what they did and we did twenty calls the first day and say we got to a hundred calls my fourth or fifth day, we called a hundred people by that time combined and did not sponsor one person.

If we just listened to that, we would have stopped at that point. But we knew that they had been doing the calls for quite a while, they know exactly what they are doing, they put their time in already, just like we are doing now to perfect this and to become a master at what we were doing. And soon after we made that first sale, after hundreds and hundreds of phone calls, we soon mastered it where we were recruiting one person out of every hundred or two hundred calls, and because of the voice message that we left we would sponsor one person every two or three days from the voice messages that we had left.

You have to perfect all aspects of the techniques that you going to be using. After you become a master at one of the techniques, then you can go on to teach any of the people that you work with. You can tell people that they cannot use the method and expect to get the results that a person who mastered that technique is getting, it just will not happen. You cannot start cold and make two hundred calls a day and sign up two people like someone who has been at it for a year or so. So that is just an example on branding.



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Small Business Branding Practice

Branding is a unique thing that can create business longevity for you. I am not saying that that is going to happen initially, those that have bad business practices, after a year or two, or even six months, they will soon become like that, they will wonder where their next sale is going to be. So hopefully they could even turn it around, if you are like that you are branding yourself that way, you can turn it around. It is probably harder to turn it around than if you had initially done that, but things could turn around through the same branding practices.

Other branding methods, you can brand yourself in the search engines. With some of these search engines the name like, pay per click king, you can have articles and sites up under those keywords, even pay per click ads and things of that sort, so when people look that up, they will see you. They find you there under that keyword name. Anything that you can think of, even with your offline marketing, even when you do newspaper ads, magazine ads, anything else offline, media, radio ads, tv ads, you can always put your branding in there, sign off throughout the process of doing that, you can refer to yourself as the pay per click king, then that becomes your branding.

So continue learning on this ever growing path for you to be successful in business, whether you already are successful you can become more successful than you already are. Never think you know everything, we do not know everything. we have been a student of marketing for many years and we will be a student of marketing for as long as we can, until we stop working. That is our branding, that is what we do and so we are always learning. Never think you know everything, always learn. The simple marketing formula is targeted traffic pointed towards a targeted sales page or landing page equals money or commissions. That is the online marketing formula in the simplest form.

Most people routinely mess up the left side and that is what we teach. Everybody wants the right side, the money, but they do not want to do the left side. If a person was going to go to college and be an accountant, it use to be that you could be an accountant just for four years of college. But it has gotten so competitive now you need at least a six year degree in accounting to be even competitive in the accounting industry. And so they spend six years learning their trade so they can actually make money in accounting. You do not have to spend that long online to learn this information, especially if you find the right mentors that will put you on the fast track.

You should always find the cream of the crop, this is what we do. We can go into any industry we want and get to the top of that industry because we find the cream of the crop in that industry and pay them whatever they want so that we can learn from them. It usually takes us six months in that industry to do that, and that is after paying people for their time to tell us the things that they know. Sometimes you pay for courses and the courses were garbage, but we never complained about it, we just said that is a person that we do not need to learn from. We just keep going forward until we found the cream of the crop.

The money that we spent on that is pennies compared to what we learned from the cream of the crop and continued to make large sums of money in that industry. That is what you need to do, find the cream of the crop. When you find the cream of the crop, pay that person whatever they want and learn everything you can from that person. Do not suck them dry overnight, then they might not teach you anything else. Let them teach you, let them do it over time and just learn everything you can from them. Most likely the information that they teach you, you will have to read, listen to, watch, whatever method they use to teach you, over and over again to get it correctly.


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Brand Yourself For Internet Marketing

The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things. The best thing is really one. Some people we work with are branded as a master marketer online. So you brand yourself with the pay per click technique and that is what you stick with, not to say you cannot master anything else or teach anybody anything else, but people are always going to know you for that one thing. So that is branding. Now for longevity. When you have those brandings you can always create new products, things are always changing and evolving in marketing online, things get better, things could get outdated or not as useful anymore.

Because you have that branding you can always be updating your branding on that product or come out with new products on that type of scenario to generate income. If you are in the home based business industry, that is just another income stream. Now, in this industry when you lead people or jump from program to program, if a person did that, at least tell the people in the other program that you are in, hey I am moving on to another program, be honest with people. When you do not do that it just kills your branding and kills your business online. Pretty soon nobody is going to trust you and when you say I am going to do this, I am doing this opportunity right now nobody is going to trust you. They are going to think that you are just going to take my money, leave me there and move on to the next opportunity and do not really care about me anyway. You do not return my phone calls or emails or even do what you said you were going to do.

The reason I joined you is because you said you were going to teach me about this business and you did not. So that looses your branding. When you brand yourself, again you can put that on your lead capture page, you can have it in your header graphics, you can have it under your picture, you can have it throughout your sales or newsletter, you can have it at the bottom of your emails. If you write a newsletter on it you can call the newsletter that type of branding. If you do conference calls you start off, I am, and then your branding title, whatever branding you have, you can start the conference calls that way. Everything you do, if you write ebooks you can continue that throughout the book and at the end of the ebook when you do the signature or your picture, you put that branding there under it.

Now, branding does not happen overnight, it can happen quickly, but not overnight. Depending on when you get your branding and how much branding you do after that point, it depends on how many on the internet get to know you for that one thing. I absolutely think and know for a fact that branding creates business longevity. It is only from your own personal branding, because you are an expert at something, all the way to your business practice on branding yourself and how you practice business, whether you are ethical or unethical or however it might be, it creates a branding of yourself. If you are an ethical person you are branded for that. Whether you even tell people that you are ethical or people just realize it and it just becomes your branding.

Whether you do everything you say you are going to do or follow through with everything, that becomes your branding. If you hop from program to program you become branded as a program hopper. If you send out emails twice a week you soon become branded on that email list. You send out two emails a week and you do that consistently every week, people expect it, you become branded for that. When you stop doing that people are like, are you going to send out anymore emails, that becomes your branding. These are unique things that can create business longevity for yourself. Without it you will not have a long lasting business. You will always be worried in your business where your next commission or sales is going to come from.



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What Happens When Your Brand Yourself On The Internet?

It is the same thing that happens when you brand yourself. When you learn something thoroughly, I do not care what it is, anything that anyone else does not know, you are an expert at it. We have a book in our top members area on squidoo.com. Squidoo came out last summer. We found it on the search engines because someone else was using it in their marketing, it just came out recently. We began to look at it and try to figure out how we could use it to generate traffic. When you know how to market you can pick up and find anything that you can use that can potentially generate traffic for you and that way you can apply it to your marketing methods.

So we picked up squidoo and tested a few things, tweaked it to our system and all of a sudden at that time it had about thirty-seven thousand lenses on it. Lenses is what squidoo uses, kind of like how blogger uses blogs, squidoo uses lenses. And in about a month or so we were in the top one hundred with three different lenses of thirty-seven thousand other users and lenses on squidoo.com. We were using this traffic from squidoo through the search engines, because we found out that google loves squidoo, so we started implementing things and we found out that you could make thousands of dollars a month using affiliate programs, marketing different things.

That is just an example. We have videos and books on how to use it, how to get yourself in the top one hundred, how to use it to generate as much traffic as you want for free. The great thing is a lot of these traffic methods that you use to generate sales in your business are free, you do not have to pay a dime for it. But there are two things in marketing. When you are going to market and find a method to use to generate traffic, you are going to do two things. One, you are either going to exchange your time, which is a free method in order to get something for free you have got to exchange your time to set things up and do things. Or, you pay money and it does not take a lot of your time.

Like for instance, pay per click. If I developed a campaign for pay per click, I would develop an ad and put the keywords in there, I would set it up and once I tweak it to where I want it, like we show you on the pay per click videos to where it runs properly, I do not spend much time doing it. That campaign will run by itself. I might check it once a week just to make sure my ad might not have fallen down, just to keep it in the prime position that I want it in, but it runs by itself. Whereas if I were writing an article, which is a free method, if I am doing the article method, I am going to, especially initially when I am using it for a marketing tactic for a product or a service that I am marketing, or a home based business, or mlm, I am going to write one to three articles a day, probably three.

An article should only take you maybe fifteen or twenty minutes to write. And it will take you less than five minutes to use the tactics that we have in our members area in the marketing videos for press releases and articles, but I am going to do that for like thirty days, probably sixty days. In thirty to sixty days my information on what I am marketing is all over the place. It just takes some of your time. Same thing with articles and press releases, you know how to do what I just told you there, you use it, you test it, you mold it to yourself, if it works for you and you are making sales from it, you can become the article king or queen, whatever you want to call yourself, we come back to the branding again.



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How Do People Online Create Products?

How do people online create products? Because they, not all of them, but a lot of them have mastered a certain practice. Usually the first products that they create, those that have mastered it, are basically a by-product of what they have mastered. Again, using pay per click as an example. You can master pay per click, and say you are doing it just for your home based business just so you can make money, just so it can work. Say you make sales and you are doing fine and you are making more money than what you are use to when you first started before you mastered pay per click, great. Well, what is another income stream that you can immediately spawn off this and also to help other people that use to be in your situation.

You can go as far as to make an ebook, or do a video series, an audio series or something on pay per click in the home based business arena. If you want to write a book on it, write a book, it does not matter if it is ten, twenty, thirty, forty or fifty pages or more, write it and have somebody edit it for you, pay somebody to get some graphics done for you, graphics are cheap, you can get them done for sixty-five to maybe a hundred and fifty bucks for your site, it is pretty cheap. And if you cannot write sales copy pay a copy writer to write your sales letter for your website. You can get a copy writer to write your copy from anywhere from two hundred and fifty bucks to five thousand dollars depending on who you find.

And that is it, you have your own product and now you are making money from that product. You could never have done that without mastering something and then starting to brand yourself with that. That new product that you just created also became your brand. You are now known as the pay per click master. Robert, the pay per click master, and pretty soon when you use that in all your marketing on the sites that you sign off with, on your lead capture pages, on your name squeeze pages, in your emails, on your product that you have, Robert, the pay per click master. It starts to get in peoples’ heads.

Lots of advertisements on tv such as Coca Cola, when we were younger we use to see Coca Cola commercials on tv, we use to see Pepsi commercials on tv. I probably would have never have known about Pepsi, it would have never popped into my mind when I though about soda, if they did not brand themselves and do commercials on tv. Every time I saw a soda commercial, it was like a Coca Cola or Pepsi commercial. They do that because it brands themselves. So now when you think about having a soda, the first thing you think is Pepsi or Coca Cola. That is branding.

How can branding of this sort help you in your home based business? One, it can create an extra revenue stream for you if you master one of the techniques. It is kind of a fruit of your labor. When you master something, it is extremely hard work, because you have to learn it, apply it, test it and tweak it to yourself and how you do things, it is definitely work. But there is a fruit to it. One, you can make more sales in your business because you are now able to market properly. Two, you can spawn off products based on that. People are going to perceive you, because you know more than the average person, as an expert because you know more than them.

Basically anyone who perceives anybody as an expert is anybody that knows more than them in that subject area. I am not a doctor in the medical field, that is why I go to a doctor to treat me if I am sick. They are the expert in the medical field because they certainly know more about medicine than I do. They took the time to go to school for eight years, get a medical degree and that is what they do to make money. They know more than I do and they are the expert in that industry so I look at them as the expert. They are the expert in medicine, I go to them, pay them money based on their expertise to give me advice on what I should do for my problems.

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Brand Yourself The Pay Per Click Genius

Now, what is branding. There are other aspects of branding in what you can provide, what you are really good at that you could provide for the market that you are in. If by default you provide marketing, and you have been real good at marketing since even before you came online, and then came online and continued to start to make a lot of money, you could get lots of people asking you, can you show us how you are making money, how do you market, how do you do this. How do you do what you do. So by default we started teaching people marketing.

We did not choose to do this, but this is what people wanted, we were good at providing something to the market that is of value and so we did that. There are different things that you can do, if you are really good at pay per click, say the only way that you can have a branding of that type is if you master something. A lot of people that come to my company are people that learn information from other people or anywhere else. We always tell people the same thing, you need to pick one thing and learn and master that before you move on to the next thing.

With my company, if you just came in or you have been in for a while and you are kind of stuck and do not know what to do, pick one thing, pick one of the ebooks and learn what is in that ebook. Or you can pick one of the videos in pay per click, or articles and press releases or using other people’s list or any video, and that tactic, just do that. Even though you might find yourself wanting to stray from that a week, or a few days or a month after, do not do it. Pick that tactic up, do it and do it and mold it to yourself as to how you do things until you are making sales or it is successful for you for whatever you are using it for.

At that point, when you do that you are almost there to mastery. A full mastery of something means you have learned it, you have applied it, you have molded it to yourself and you have become really good at that tactic, or better than the average person. When you do that you can actually expound on that tactic. When you have mastered a tactic or a marketing method, you can use that marketing method to make whatever amount of money you want. We have trained people that could just use pay per click and make forty, fifty, eighty thousand dollars a month, just with pay per click. Not using any other marketing tactic. We can do the same thing with press releases and articles. We can do the same thing with using other people’s lists, because it is over and over again.

Now, when you have mastered something, or become really good at it, better than the average person, you can then show other people what you know, because you are better than the average person. If you have gone so far as to master it, you know a great deal about that subject, you know it works because you do it personally, it is not based on theory, it is not going to be reading any book or watching any video and then say, okay, I read this and watched this and now I am going to teach you what I have just read and watched, no. You have to apply it so you can practice what you preach. There is no way you can show somebody how to do something if you did not do it yourself.

I do not consider myself that smart. I cannot make up stuff like that. There are a lot of people in the world that do that and can do that but I cannot. You have to have practical application. When you know something you have practical application, you are able to know the inside and outside of the program. For example, take pay per click, you become really good at pay per click, you can make sales with your company and you are able to do that consistently. Now you can brand yourself as the pay per click genius, the pay per click king or queen, or whatever you want to call yourself and that way when you start calling yourself that, people start to recognize you as that, especially if you show them what you are doing and it works.

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Work At Home Moms|Work From Home|Marketing Online|Online Marketing|Moms Working From Home|Marketing Online

Let me talk a little bit about branding yourself for online longevity. You are either going to make spurts of money, or you are going to ruin your business where you do not have longevity because of your branding. When you have a branding you develop a following of people, this is branding, you develop a following of people. They know you for one or a few specific things. Now, somebody in a situation that I have talked to about previously that hops from program to program every few months, who is a top earner or a top earner in his or her category that do this, and this has been going on for years, these types right here. And they ruin their branding, they have a following, they are doing great, but when they hop from program to program you just use the people on your list to make money, basically bringing them into another program, pay me this amount of money and just do the same thing all over again.

It is kind of like, if you want to call it a pyramid scheme, they just use people to go from program to program to develop their income for that year. And then in the future, after either a few months, a year or two, that is no longer true, because nobody will listen to them. They go from another program to another program and nobody will follow them. Word gets around online and they go to a program and start to do the marketing and nobody will listen to them. So the hundreds of thousands of dollars that they are already making is down the drain. They made that and hopefully if they are smart, the people in that category, they would have at least invested that money so that they could have a nice return on that money since they will not be able to make that much money in the future anymore.

Second, when I say we are in a unique category it is because we are online, it is a small community, we are world wide, if you ruin your name online, you ruin your business. If you are off line in a brick and mortar business, and let us just say you were in the State of Florida and you had an insurance business. You are in the insurance business and you are doing well, but you might not have been so ethical and you somehow ruined your name around the area that you lived in. It is very simple and businesses do this all the time. They will pick up and move somewhere else, another state, another county, another city to restart their business because they have ruined their branding in the area where they live.

Most of the time local businesses are just local. If they had national campaigns going, any type of insurance company, it might be a different story. They might not be able to move around per se, unless they went to another country to regain their branding. Online you cannot do that. Once you ruin your name, once you ruin your branding, it is done. Now specifically to this home based business industry, the mlm industry, if a person knows anything about affiliate marketing, they can probably do affiliate marketing because affiliate marketing does not require a big branding or much at all.

Affiliate marketing itself is just marketing some other company’s product, could be a health product, a service, an ebook from another website, they fulfill the order, emarket it and your name does not really have anything to do in the order of things. You just do some marketing and they go to the website, the website closes them and you make the money. That site provides customer service and that is it. That is why I love affiliate marketing because you can make a lot of money and you do not have to provide any customer service. It is up to the company where they bought the product from and it is a really cool thing. If that person does not do that, or if they want to make some money in the adsense area or other little things like that, they can probably do that. But their name is no good in this industry anymore.

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Branding Yourself For Your Home Based Business

Online, it is rather unique that if you are online, if everybody has an online business such as mine, or in an affiliate program to generate money online, you are in a rather unique situation as I am. Prior to online I worked a job and owned a small company off line, a brick and mortar business. Online is a little different, yet this branding applies to both, but online it is a little more unique. If you do things wrong online about your longevity, you will not last online. Unless you have some different ways of doing things, a different industry or something like that, you will not last online. You will learn what I am talking about here in this article.

There are a lot of people, a lot of people out there on the internet that I see in this industry, in this home based business industry, even outside of the industry that are just in this business world, I guess in the home based industry and outside of our industry online just for today. They are only interested in making money today. They can care less about what happens in the future. Some people make a lot of money and frankly do not care about anybody else and they disappear. They will make a few million dollars or something in that year or two and then they will just disappear. Their business is dead because they did not brand themselves for the longevity.

Some people have jobs. People back in the seventies and eighties would talk about going to college and getting out of college after four or six years and being secure in a nice secure job, and work until you are sixty-five and then retire. Everything is secure. You have longevity of money coming into your life. Even though I feel that the jobs today are really not secure, and I have spoken about this in previous articles, it is kind of the same scenario for your business online. I am going to go more into branding a little bit later here, but I would like to talk about this longevity part first.

Online, if you want to make consistently five, ten, twenty thousand, thirty thousand, fifty or a hundred thousand dollars a month consistently month after month after month, year after year after year, you have to have longevity in your business, and it is all based on your branding. Let me give you an example. I am sure you have looked at this industry, this specific mlm or home based business industry. I am sure you have seen top earners or heavy hitters, simply hop from program to program to program. They simply go after, and it is a select group of people that simply go after, new opportunities just because of the newness of it only to make money.

They simply go into it and they simply market to their list, their existing email op-in list and then further from there continue to market it online and off line for just a few months just to make a hundred thousand or two hundred thousand or so every couple of months. Some people do this every six months. But that does not do any good for the person that they promised the world to, I will teach you this and this and this if you join my team and I will give you this and this, then all of a sudden they are gone. They leave their down line if they are in big mlm companies and they will have a huge down line and say they build a huge down line with a few thousand people or ten thousand people or even five hundred people in a month or two or three months, or six months, however long they play the game.

And then all of a sudden they leave their down line. Some never return their phone calls or answer emails or never do what they said they were going to do from the very beginning. Others did do a little bit of it, but after they went to another company for the same thing they have been doing, they no longer answer emails or phone calls. Now, what does this do for the branding process. I am going to talk about all different areas of branding. This is the truth, if you want to last online, if you want to consistently make money, you have to brand yourself, you have to brand your business, if you do not do this you are not going to have longevity.

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