Knowing The Best Marketing Method

We have people that tweak their sales process, their landing page, their auto responder series and their ads, and they are getting one sale for every twenty-five opt-ins. You are getting, like I said, out of every twenty clicks you are getting two opt-ins, we have been tweaking it for a while, like thirty or sixty days, and all of a sudden we are down to getting for every five clicks we get one opt-in. So that means out of every hundred clicks we get twenty opt-ins. And for every hundred clicks you get, you get eight opt-ins. So just over a hundred, we are already at twenty-five opt-ins, just over a hundred clicks. And like I said before, for every twenty-five opt-ins you get one sale, we have already made like four hundred bucks.

You have only made eight opt-ins for every hundred, so you are going to get two hundred clicks, you only have sixteen opt-ins, three hundred clicks, you get twenty-four opt-ins, just over three hundred clicks you are not just generating a sale. And we have already made a sale just over a hundred opt-ins. By the time you have made a sale, we have already made three sales. So was the time worth it to test our process and keep tweaking things until we get the greatest amount of results, yes, because our return is going to be a lot better than yours and that is how we are more successful than you. This is what marketers do. So it is not about knowing the best marketing method, it is about mastering it too, and quality, it is also about quality of your sales process and testing different things.

Is this the best thing in the world or the most fun, to us no, but we do it because it needs to be done because we want a better process and a better return on our money and a better sales process. Plus you are doing what most other people will not do, so that is how you clobber your competition. Not only are you going to have this massive amount of traffic coming at you in three, six or nine months, it kind of becomes unstoppable at a point, you are just killing everybody with the amount of money you are making, because you have a killer sales process too. You are converting a lot more than everybody else is in sales and you are getting a better bang for your buck. So this is about it for the initial part of pay per click. I may be doing a part two for pay per click.

This world of marketing online and making money is easier than you think, you just have to follow through with things. Most people that have jobs follow through getting up every morning, getting ready early in the morning, fighting the traffic, getting to the job, spending a few hours there, taking a lunch break, taking breaks throughout the day, getting off, fighting the rush hour traffic back, tired by the time you get back, you have to get dinner ready, you have to go to bed early because you have to get up the next day and do the same thing all over again. They do this routinely, but routinely they will not follow through with the little marketing knowledge to implement on their home based business which could set them free from that daily cycle of going back and forth to the job. It does not take much. Most people earn twelve hundred, fifteen hundred, two thousand, three thousand dollars or four thousand dollars at a job, it is not hard to replace that amount of money in this industry at all, as a matter of fact, you can do it rather quickly.

But it all comes back to following through with things and being smart and learning things and mastering something to have a quality marketing campaign, quality sales process and being a quality person.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

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Keywords: marketing method, best marketing method,target marketing,marketing system,marketing systems,how to market online,wahm

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It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

How to Get More Opt-ins

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Keywords: work from home,work at home moms,mlm,landing page,capture page, pay per click, make money,branding

Pay Per Click Training

Your whole goal is once you have your system, and we are going to call this your sales system, you have got your opportunity, your product that you are selling, you have got your landing page, and you know what you have to do, you have to market. So that is all you should be doing.

Do your marketing and handle any closings that come in, that is not much to do. So just keep doing it and never look back. That is how you can create a huge momentum in a short period of time. Now, you are probably wondering well if I am doing all these campaigns what about the money. Simple, this does not work well with mlm companies that have down lines that pay you by check every thirty to sixty days unless you have a bunch of money to start with. This only works with programs that give you your own products and pay you immediately, or somebody else’s product or affiliate program where you get paid like weekly or something like that, or programs like perfectwealthformula.com where you get paid instantly. It only works like that because you get paid now, you get your advertising dollars back then you can do a whole bunch of advertising initially and never look back.

It does not work with other programs unless you have a lot of money up front. That is another reason why I like this program so much. Some people are different, I will do this for sixty or ninety days and then take a few days break in between there, like every thirty days or so, thirty or forty-five days I will take a few days break, two, three, five days break and just kind of relax. Just get your bearings back, just chill out. If you do not do that you will get overwhelmed, kind of worn out, tired, fatigued, irritated, that will happen if you do not take a little break. Everybody is different, some people need it once a week, some people need it every two weeks, some people every thirty days, some people need it every sixty and some people can even go up to ninety days and not take a break.

What do you do during that break, whatever you love to do, just get away. Some people like the outdoors, fishing, hunting or just any sport that is conducted outside. Do anything that you like to do besides your internet business. Then come back and you are all refreshed ready to rock and roll and crank out some more work. If you do this properly, you will reach a point, depending on what you are marketing, somewhere within ninety days to probably about six to nine months you will reach a point in marketing where you cannot stop it. If you are building a down line, you have a group of people, you have a team, whatever you have got going on, you will not be able to stop the action. Your marketing is done, and it just keeps coming.

In our marketing efforts, not just pay per click, but other peoples’ list and things of that sort, and I will give you an example, using other peoples’ list with our campaign, we continued to get opt-ins like six months later off one mailing, it cost in the neighborhood of thirty dollars, but literally if you do a list everyday it will add up. You will get so much traffic coming in that you will not be able to stop it. This is why it is so important to test your sales process. You want to tweak your sales process, if you have been with Perfect Wealth Formula since the beginning, you will notice that the sales page has been tweaked a number of times, we are always testing different things to get the best sales rate for us. That is why it is so important with your pay per click ads to initially make two, three, four, five, eight, ten, depends on how we feel that day, and test those ads, throw them in Google and see what they do.

The cool thing is that Google will test them for you and it even has a feature in there where you can, it will even show the best responding ad more than the other ads while you are testing. Your landing page, keep tweaking that. The major thing about landing pages, and we have seen people make this mistake over and over again, is that when you are testing your landing page and let us just say you are getting like twenty clicks you are getting like one opt-in or two opt-ins and you are trying to get it down lower. On your landing page, you need to, when you are changing a few things, do not do any major changes on your landing page, do minor changes, because we have seen people do major changes on their landing pages and they are getting two opt-ins out of every twenty clicks and then all of a sudden they are getting like two opt-ins out of every fifty or seventy-five because of some changes they did.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

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Keywords: pay per click,perfect wealth formula,google adwords,marketing methods,articles, press releases,blogs

Perfect Your Pay Per Click Campaign

Press Release: Perfect Your Pay Per Click Campaign

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Make Pay Per Click Work For You

When you first decide to market a program, whether it be a network marketing program, mlm, top tier program, your own product, another affiliate product, whatever you are marketing, the first thing you have to do is develop a landing page, some pay per click ads, when we at perfectwealth.com develop pay per click ads we usually write out like six or eight or ten of them. And we place them up there and test them. Same thing with a landing page, write out a landing page, we usually write out one of those and it is probably wiser if you did a couple of them, but we usually do one and tweak that one. And then write up your auto responder series. If you are marketing somebody else’s site then use their content on their sales page to write your auto responder series. And that is it. You do not have to sit there and write out seven or ten emails at one time.

What you can do to get going first is write out the ads and the landing page, get your keywords and then start marketing. Write out your first one or two emails and schedule them a few days apart. Then everyday after that for the next five to seven or ten days, however many emails you want to write, write another email and place it in your auto responder series. After five days of doing an email a day, it will only take you ten to fifteen minutes, pretty soon after ten days you will have like a set of ten emails in your auto responder series and it only took you twenty minutes a day. Instead of trying to write them all at once, you can get stuck, or have writers block for the day, space it out and you can be making sales right away instead of trying to write when you cannot.

One thing you do not want to do is use copy off a sales page to market another product that is not from that sales page, that is like a copyright violation. The owners do not mind if you use their copy to sell their own products, but when you use it to sell somebody else’s product, you can get yourself in trouble. Also initially in the first ten days when you are writing your emails one a day, you can do one pay per click campaign every single day after that. If you want to sky rocket yourself do two or three campaigns, great. But if you are not use to doing it, then start out with one campaign a day, or one campaign every other day, however you want to do it, but you need to consistently increase what you are already doing.

What is a campaign? A campaign is simply what they call in Google Adwords an ad or a group of ads with some keywords. So what are you going to do everyday or every other day? You are going to write another ad or two, find another set of keywords. That can only mean that when you are in front of your computer while you are eating breakfast look at your computer and check your emails and somebody decided to email you on a new program, produce, service, marketing system, person whatever they emailed you about that is in the industry, and you say thank you, thank you, for this keyword or this program or this person that is emailing me so that I can have a new keyword to make a new Google Adwords campaign for today. So you get that and that is going to be the new campaign that you do today.

So generate your keywords off that using the keyword research tool and develop a few more keywords off that and we go over that in our videos at Perfect Wealth Formula, and then do a couple of ads to go along with it. There you go, you have a new campaign, you have got your keywords while you were eating breakfast and after that do your campaign and you are done for the day. Oh, do not forget, you have to write your email for ten to twenty minutes. So it is really not much at all. Now you can sit and do that for the next sixty or ninety days, do not stop after two weeks, do not stop after a week, do not stop after thirty days, just keep going. Stop for what? Your whole goal is once you have your system, and we are going to call this your sales system, you have got your opportunity, your product that you are selling, you have got your landing page, and you know what you have to do, you have to market. So that is all you should be doing.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

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Keywords: pay per click,perfect wealth formula,google adwords,marketing methods,articles, press releases,blogs

Pay Per Click Advertising

Press Release: Pay Per Click Advertising

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Have an Effortless Keyword List Growing Weekly

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keywords,perfect wealth formula,google,marketing methods,keyword,articles, press releases,ads,

Know Your Product & How Many Target Marketers It Applies To:
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Keyword Research With Perfect Wealth Formula

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Perfect Wealth Formula, Instant Two Level Paying Program

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Pay Per Click & Perfect Wealth Formula

Your job with pay per click is not to sell them at the ad site, it is not to sell them products, it is not to tell them exactly what you have got. The whole purpose is to get the right person to click through to your link. You do not want somebody looking to buy dogs clicking through your link in order to buy a home based business or start a home based business, it is the wrong targeted prospect. You have got to get the right person and get them to click through to your link. Perfect Wealth Formula is going to be coming out with some videos on how to write classified ads, that will be coming out soon here. Your ad, it is really simple, you need a good headline. Your first line in the ad is your headline. If you look at different writings, persuasive, or sales copy writing, it is all the same, if you are writing a sales letter you need a headline. Then you have the body of the sales letter, then you have the closing of the sales letter.

If you think of an email, you have a header or headline, your headline in the email is your subject line, then the body of the email and then the closing of the email, what you want them to do, what you want the prospect to do. It is all the same, whether you are doing newspaper ads, articles, press releases, anything that you are doing, it is all kind of about the same. Your pay per click ad, the first line is a headline, it is just to draw the prospect in to what you want, what kind of prospect you are looking for. So you are not going to put in the headline, again using dogs as an example, dog lovers click here, it is a waste of time. You are looking for someone that is interested in your home based business.

Now let me back up for a second on what your target market is in this industry. Your first and main target market is other people who have had a home based business before. Why? It saves you money. Why would you try to sell somebody on something, for instance a home based business, when you can sell to somebody else that has already had a home based business before. It is like having your own existing customers. It is easier to sell to an existing customer rather than trying to recruit a new one who does not believe in the industry. To convert a new customer you have to sell them once and then twice. You have to sell them first on wanting to get their own home based business and then you have to sell them on the home based business that you are in.

If you are selling to your target market, which are the existing home based business owners or people who have had a home based business before, if you are selling to them, they usually have some kind of experience, some have major experience, some have medium experience, some have just a little bit, either way you are ahead of the game because all of them have some type of experience. Usually when you sell them your home based business or recruit them, or sponsor them, whatever you want to call it, usually they know other people in the industry who were with them in another home based business or people they know who are like minded like them, who they will then go to and sponsor or recruit in their down line and therefore, yours. So there is a double bang for your buck.

One sale and you get more sales, versus somebody who has never had a home based business before. It is going to cost you more in advertising. You have to go through more numbers because you have to convince them first off that they need a home based business and then you have to convert them to your home based business. Then once they start they are so new that you have to train them on what to do. So it takes them longer to get into action than the next person. It may take them a few weeks or a month or two months before they sponsor one person and make a sale in their down line, and therefore yours where you make money, versus somebody that has already had a home based business before,. They have a few contacts or more, they contact them and they come in. Therefore you make sales within a few days or that week with Perfect Wealth Formula.

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Small Business Marketing with Pay Per Click

Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.

So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.

So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.

You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples’ lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.

We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.

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Education Through Training Worth Price Tag For Wealth Magnet System

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Have You Heard Of The Wealth Magnet System?

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Is Wealth Magnet System Really The Hottest Business Opportunity On The Planet?

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Use PPC - Generate Tons Of Sales

Today I will be talking about how to use pay per click to convert sales in mlm for your home based business. Now, in this industry I found so many times heavy hitters and different things of that sort which do not teach you exactly what they are doing to convert sales. And again I am talking about how to use pay per click to generate tons of sales in mlm on the internet. I think that that is wrong because there are people that make all these sales and build a down line, whether it is in mlm or if it is in any other opportunity they make a ton of money but never show you exactly what they are doing. As a matter of fact, if they do, most of them show you exactly the opposite of what they are doing, or something that drawers mediocre results because they fear competition or they are just selfish and want everything for themselves.

I do not know why people are like that, but our company is not like that, we have always taught the people in our organization everything that we do, it only makes sense. If you are in this industry, and let us just use mlm as an example, let us say that you have an organization and we are building a down line, why would I not want to teach my down line exactly what I do so I can kind of replicate my results. Of course, not everybody can duplicate anyone, I cannot be you and you cannot be me, we are all different. But if I show you exactly what I do maybe I can replicate some of the results that I get. It does not have to be exactly the high numbers or whatever it is, it could be medium numbers, lower numbers, or a few sales a week or a few sales a day, or ten sales a day, you never know. But either way, you win.

But when you do not do this it causes frustration in your down line, because people are wondering how you get these great results, astronomical results, and I am not. You are telling me to do this and I tried everything you told me to do and there were hardly any results. I have even seen this in other programs. And also in this program where people have their own systems and show different techniques and have people do it. And we have had people come to us and say hey, I have tried this, and this, and this, exactly what they did and they did not receive any results. And we have looked at some things in this industry from people coming to us and telling us this, and we know for a fact that the person that is teaching them these things on what to do, that person is not doing what they are teaching the other person to do. They are doing something else, but yet showing them how to do this.

As a matter of fact, one of the methods in one instance, the person did not get enough traffic in this one method, yet was trying to teach someone else how to do it and they got mediocre results themselves. So, it creates a feeling here in your team, in your down line, it is not teaching the truth. People wonder how are you getting these results and I am not. Well, as you will find out, we do not hide anything, we will tell you exactly what is working and how, we tell the truth.

Now, pay per click is really simple, it is not hard at all. I know that you have heard horror stories of people like losing their shirt in pay per click because I guess they did not know what they were doing, obviously they did not know what they were doing if they lost their shirt. You can lose your shirt just like you can lose in anything else, any other method you going to use to market. If you go to do newspapers ad, or emails or email other peoples’ lists, if you do not know what you are doing, then you will probably lose your shirt also and then ultimately quit. I am not sure which will happen, but either way, I would not want to be in those shoes. Back to pay per click, it is really simple, as a matter of fact it is so simple you only have to create a little four line ad. And the fourth line is just for your url of your website.

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The Cool Thing About Internet Small Business

And here is the cool thing about being in an Internet small business, your competition, you can see exactly what they are doing all the time, any time you want to see what they are doing you just look. Like I said before, once the competition clicks on your ads in pay per click just to see your ad, but they want to click on it more to see what you are doing on your landing page and your lead capture page. They look to see if they need to get an edge on you or create something a little different for themselves, because you just changed what you are doing. It always pushes people forward and makes you a better person. That is how people become such good marketers because of competition. Some people would not be that good today if there was no competition. It forces you to try new things all the time, forces you to learn new things, get more courses, learn more from their mentors.

Many people pay tremendous amounts of money to their mentors to learn all the different things that make them successful. The mentor is a millionaire or a billionaire today, but you learn from them all the different tactics that can make you a millionaire or a billionaire today. It should be part of your success philosophy in any industry you want to learn something in, just find the cream of the crop in that industry, who you perceive that gives you great value as being the cream of the crop, and pay them what they want and learn everything you can from them. It will make you who you are, so other myths that are out there that you hear, I just talked about one myth now, but there are lots of myths out there. One of the myths out there is about making sales at a certain time or to recruit or sponsor, whatever you want to call it, that is a myth too.

We can prove that wrong numerous times, it is just a myth. We have told people that we continue on with business as usual and why the people that believe that myth in their head, you are out there capitalizing and making the sales that they could not make. The same thing in the months of December and November, same thing, we can debunk that myth too. The only industry that I have found so far that in the months of November and December that are absolutely slow and not worth doing business in was in the real estate industry. Other than that, we have not found any other things that we have done on and off line that is affected by the time of year. As a matter, of fact we have seen companies break sales records all year round just in December.

We have done many sales in November and December, even right on the holiday, it does not matter, right on Christmas Day, does not matter. So whenever you hear somebody say something that is potentially - - I mean they are not going to come out and say it is a myth, they are just going to say it is, instead of just believing it is a fact, either go get the facts, or prove it wrong, or ask them how or what proof they have. I want solid proof. And even if they do give you solid proof, try it yourself. There are a lot of things that are lost in the world just because a person believes what they hear. Same thing in politics and other areas and that is because people do not look into the different areas and the actual facts. So do your own research and be thorough about it.

Here is something to think about. How does someone make so many sales when other people are talking about how saturated a field is?

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How Does Someone Make so Many Sales When Others Say it is Saturated?

We are about to add a boatload of videos for the higher members area. We are contemplating on adding downloads to the audio recordings of our training calls. We are probably going to make these training calls only for product owners, the upper levels, where basic members cannot listen to them. Now they can listen to the initial calls here, but we are contemplating on doing that. We are going to be adding an awesome product, we are adding products monthly to the higher level area and a lot of videos, but we are coming out with a huge product for our company that is going to be added to the higher level area this fall. We have the only two level instant payout system. There is no other company that has that. There are some that tried to copy and make a two level or more program and make a weekly or daily payout, but none have an instant payout. They collect the money and then send it out.

We collected the second level here in the beginning because we had to do that until we got the script written by the programmers, because it was never done before and it took a while to get done, but it is done now and it actually works and everybody gets out on the point of sale on the second level. There are all types of things always happening. We just started training calls right in the beginning, that is something new. You can always be adding different things, it only means writing a few sentences or a paragraph on this or that and that is new updated information. You can even make a sub headline about the next change or what just happened.

Getting back to saturation, it is just a myth again, unless you are in a ponzi scheme or a scam, then those are meant to be saturated real quick and closed down or the owner is unethical and runs off with your money. Also beware of people, the so called leaders, that go into those things purposely to make a lot of money by bringing a lot of people in and making money off you and you really never get a real product or any substance or long term substance for your money. You are just left there stranded. I am sorry that these things happen, I am sure there are people who are reading this that these things have happened to, but sometimes it is a part of life that you just cannot help. Just do not left it bring you down, because what goes around comes around. Just move forward, put that behind you and that is it.

Saturation is a myth, we have proved it wrong, it is wrong and there is no such thing. It is just competition, competition is good and it makes you a better person. There is nothing easy in life, I have not found anything easy in life, everything that I though was going to be easy took some work. That is what differentiates one person from the next. That is why the top one to three percent of the people in the world have more money than the rest of the population in the world. They did something a little bit different. They differentiated themselves from the rest of the people, they do things different, they are different. Some people may call them a little bit weird, but that is good. People might think that people are weird if they pay cash for a house, I do not know, but they are definitely doing something right, and you have to be differentiating yourself from everybody else.

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Managing Your Home-Based Business Means Constant Change.

The internet is made up to give people news or information, the latest information. We are always changing things, we just made a new change in the sales page this week, you will notice different things on there. We will continue making changes. We are always testing and doing different things to get the best conversion rate for our customers. So saturation, there is no such thing, it is just a myth. Again, except if you are a part of a ponzi scheme or a scam, those are meant to be saturated real quick and close down, or the owner will leave off shore with all your money. You just have to make yourself different. Even if you say I cannot write a new ad, we have instructional videos that show you exactly what you need to do to create an ad. We are going to give you a piece of software that will make sure that you ad is correct every time.

If you say look, I cannot create a landing page, or I cannot make one different, find one that you can edit, find one that is easy. You should know how to create your own page and if you do not, then you need to learn. There are books out there on the net or in book stores, and if you do not want to take the time or do not have the time, that is okay, outsource it, pay somebody else. It does not cost a bundle to get a page put up, it might cost you a few hundred bucks, it is not that much. If you need somebody to write the page for you hire somebody to write it for you. Go to some of the sites on the internet where it lists people, or you can even put up a description of what it is that you want somebody to do and get the people to tell you what they are capable of doing, what their expertise is and you can tell them what you want to pay them. This is what I want done and this is what I will pay you.

There are always ways to get things done if you have the will, if you have the will then you can get anything done, and I have written about this in previous articles about seeing things in your mind before you actually do it. Same with email series, auto responder series, you can get somebody to write those too, or you can write them yourself. You can always adjust things. You are probably thinking well, what kind of content what kind of change on my landing page or lead capture page. Well, how about giving an update on yourself, what you have done so far. You can make a whole section on your lead capture or your landing page that is current news or up to date news about yourself or what is going on. And in that one section everything else remains the same, it could be like in the middle of the page, and everything else remains the same except for that section, you are always changing that from month to month.

You can give an update on yourself, on what you are doing, on the opportunity, or product that you are selling or what is new with the product, what is going to happen next. Maybe you are coming out with your own new system, different things that you add, or you made this many sales, you can always be updating new things. This is what you are going to do in the future, this is what is going to happen next, so that people will always know what is going on, that is nice cutting edge information that always changes and is very true and it is always current to your situation. If you say well, I do not have any current news about myself, then give some updated news about the program or the product that you are promoting. If you are talking about my company we always have something going on.

We are about to add a boatload of videos for the higher members area. We are contemplating on adding downloads to the audio recordings of our training calls. We are probably going to make these training calls only for product owners, the upper levels, where basic members cannot listen to them. Now they can listen to the initial calls here, but we are contemplating on doing that. We are going to be adding an awesome product, we are adding products monthly to the higher level area and a lot of videos, but we are coming out with a huge product for our company that is going to be added to the higher level area this fall. We have the only two level instant payout system. There is no other company that has that. There are some that tried to copy and make a two level or more program and make a weekly or daily payout, but none have an instant payout. They collect the money and then send it out.

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Small Business and the Saturation Myth

Competition forces people to bring out the best in themselves because they always have to come up with something better. We probably would not have the internet now, we probably would not have the advances that we have, probably would not have audio online. So competition does bring out the best in people. We use to use another audio company online, that was the first audio company that we used to put audio on a website.

And back then we thought that they were the only ones and they charged us about thirty dollars a month. There were quite a few things that we wanted that they did not offer and one was to record conference calls. Well, one day we just got tired of not being able to do that because we would want to go on and listen to the conference calls of other people and we would want to record it so that we could listen to it over and over again, so we could listen to everything and memorize the information. We do listen to the information over and over again and also read information over and over again, usually two, three or four times. Every time you go over information you will pick up something new that you did not pick up the first time around when you listened to the information or read it.

The thing is we found a better company by doing a search on Google, and guess what, they had not only the features that we wanted but they had more. We were impressed with them, not only that, but they were ten dollars less. So we got our membership with that audio site and cancelled the other one and never looked back. That is competition. They made a better product, we chose to use it. They distinguished themselves in that market place, in that niche. Same thing when you are in a program opportunity, a product that you are selling and you are in competition with other people selling the same product, whether it is pay per click, or you are sending out to another person’s list, or press releases, articles or any other marketing method that you are using.

Going back to pay per click, all you have to do is set yourself apart, make yours a better ad, change your ad periodically. Change your lead capture page and landing page that your ad goes to. When you are doing pay per click, and you pay for each click, it is not like a classified ad in a magazine or an article in a newspaper where it is just there and you only pay a one time fee, you pay per click. Your competition, other people’s ads in the same keywords that you are marketing under, will click on your ad just to see what you are doing. A lot of times you will actually end up signing up your competition, they look and they like your information, they end up signing up with you. These are people that you are competing with under the keywords of other opportunity programs that you are in. But a lot of times you will sign them up.

You have to make yourself different, it is like in the coffee business, each one is different. Computers, cars, they are all different, they are all in the same market place and yet it does not mean that the car market is saturated, it just means that you have to make a different product. Why is yours better, why should I go with you, why should I use your product. If you are among other competition, it is just a myth that there is saturation, if you are among other competition you have to make yourself better, have a better ad, make a better landing page or sales page, something different. Get some new graphics, I am sure you have some graphics and it is not pulling as good a couple of months later, get some new graphics, change your headline, change your landing page around, get some new news.

The internet is made up to give people news or information, the latest information. That is why Google, for instance, or search engines love sites and rank them higher for the frequency of content that is added to the site. The spiders come back to crawl the site more often and you get better ranking to the frequency of the content added to the site. It also gives value to the sites that have other sites linking to them, because it thinks that they are important because a lot of other people are looking at them. This is how the internet works, and that is the reason for updating your site. We are always updating different things that we do with our company, things are always changing. If you were with us from the beginning you would notice that things were changing every couple of weeks or every week depending on the time frame.

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Business, Does it Ever Get Saturated?

When you talk about off line marketing or mail order, ads are always changed and tweaked, once they keep hitting the same list they tweak their ads, they tweak their sales letters, they tweak all their marketing materials. People study their particular business for a year or more before even attempting to start their business. And sometimes they even work with someone who is very successful in their trade before going at it alone. And these are the people that can master their particular marketing niche and be very successful in that short period of time.

Things do not get saturated if it is a true product and it is not a ponzi scheme or a scam. Those things are meant to get saturated, meant to close down in a very short period of time. Make sure you study your marketing, study what you have to do. We are teaching marketing and have training twice a week so that you can continue to learn and hone your marketing skills. Saturation is a myth. We have gone to affiliate programs that have been around for a long time, we come in there and make a ton of sales with the affiliate products. We have done this off line also. So I will say this again, saturation is just a myth unless there is something unethical going on, like a ponzi scheme, or a scam or something else is going on where the government will shut it down.

There are some people out there, actually more than just a few that capitalize on these things. They know that these ponzi schemes are here for the short run, there is a pre launch going on and I might get in and I will market to everybody there and make a lot of money and leave the people hanging. I do not believe that that is right, but there are a lot of people out there that do that. You have to watch out for them and stay away from them, because they are just using you as a person to make money off of. They try to do a bunch of sales and make a lot of money and then they are off to the next ponzi scheme or scam. So stay clear of those.

Some people ask me to give some examples of how to get past the illusion of saturation. For example, if you are participating in a pay per click campaign and you see all these people advertising the same company, how would we suggest to getting past that saturation.

If you are in a specific program, or any product that you are selling and you see lots of other people utilizing pay per click for their company, this is a perfect example for us to mold or blend on and off line. Pay per click, all that is, very simply, is a short classified ad. It is the same thing you use in newspapers and magazines, if you are using little classified ads or any other publication that will take the ad. The main thing that you have to do is, first of all it is a myth, you have to believe in your mind, I wrote about this in a previous article about how to control your mind and drive out fear and any other bad thoughts that do not belong in your mind that is negative. And believing in myths is a negative thought and you should push that out of your mind, take it a step farther and go prove it wrong.

Here is how you get around that. When you are in a market, all it simply is, it is not a myth, it is just competition, that is all it is. Competition is not negative, competition is good, we like competition, it makes us better and it will make you better as a person too if you had competition. Competition allows us to move forward into this world, we would not have the technologies that we have now if we did not have competition.

Competition forces people to bring out the best in themselves because they always have to come up with something better. We probably would not have the internet now, we probably would not have the advances that we have, probably would not have audio online. So competition does bring out the best in people. We use to use another audio company online, that was the first audio company that we used to put audio on a website.

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Is Saturation Possible in a Home Based Business?

Saturation is not possible in this day and age. I always hear the question from people, is saturation possible in a business or not. And it can be, depending on what in the world you are doing. If it is a ponzi scheme or something like that, yes, there is saturation, because it is only meant for the short term. There is really nothing there, no substance, nothing there, just something thrown together so a person can make money on a program. Usually the program does not last, it gets shut down by the government really quick or the owners take all the money and go off shore and you never hear from them again. Either way it is over and done with shortly because it just does not last, that type of thing does get saturated.

But with a real program, with real products, and it has substance of value to it, there is no saturation, especially something that is really needed in the marketing place. For instance, in the program that I am in right now we have something that is really needed in the market place and that is marketing. Not only do we teach you about marketing but we also teach you about business savvy, things that will help your business. We also give you tools and things that not only will help you in this business but any business that you want to do in the future. If you are in college, if you want to be a doctor you have to go through some kind of schooling, usually eight years of schooling just to become a doctor, and during that time you usually do not get paid.

That is a sacrifice that they make. Any area in the medical field you probably can make pretty good money. I think doctors base salary is somewhere between a hundred and twenty to a hundred and fifty or a hundred and eighty thousand dollars a year, and it goes up from there. It depends on whether you are a surgeon or what type of specialty you go into. It can go up to three or four hundred thousand a year. That is the sacrifice that they make by learning their skill in order to make that type of money.

Also saturation cannot happen if you know what you are doing. When you know how to market, there is no such thing. As a marketer, if you are marketing and we are talking specifically about pay per click, this marketing method called pay per click, let us take an example like a newspaper. Let us say that you have a few local newspapers that you advertise in, even if there is only one in your area, let us say you advertise in this program, or some other product, you have your ad down, you ad is pulling, you have tested it and tweaked it over a few months, and you had a good ad in there and you were getting good quality conversions.

You have your landing page or your lead capture page set up to where you are converting subscribers and you are getting sales. Well, it is possible in that same newspaper that you have the same marketing ad week after week, people might become use to your ad, so they might just look over it, the target market that is reading the newspaper. So what do you do in that instance and how long does it take for this to happen. I have seen it from anywhere from sixty days to six months, maybe even eight months. Is there any specific time, no. It just depends on where you are advertising at and how the people respond.

But if you see your ad pulling and then all of a sudden it kind of starts slacking off, you need to change the ad as a marketer. Some people have run the same ad once they have tweaked it, or maybe they had a winning ad from the beginning without tweaking it, and all of a sudden for whatever product they are promoting on or off line, or whatever business opportunity, whatever they are promoting, they think it must be saturated or something is going on here, because I am not getting the response I use to get. No, that is not the problem, because you have to tweak your ads as you go along, that is marketing 101 since way back.

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Small Business Practice and the vision in your mind!!!

They say in science that water is the most powerful force in the world, I believe that the mind is. When you can control your mind, you can have anything you want. That is how things are created in this world, that is how things are discovered, that is how we are always evolving, because people have new, better and more visions to do different things or come up with new inventions. It is the same thing with my company, we had the vision to do this, if we did not have the vision for it, it never would have happened. We had the vision to make the first 1 up and 2 up programs and get paid straight away and not only that, people get paid instantly on two levels. There was no other program on the internet that paid you instantly on two levels. They have instant payment programs on one level, instant split payments on one level, but there was no instant two level program.

There are programs that pay monthly and weekly, and even programs that pay daily, but nothing that pays instantly at the point of sale. So we were breaking new boundaries in different areas. There was also no other type of program that had an intergraded sales center that is intergraded with the company, or learning videos. If we did not have the vision, if we did not see it in our mind of this happening, it would never have happened. We have to have a vision in our mind to move forward in life to make things happen, to just do it.

I like to also, in my mind, have like a captain. In the military service there is always a captain for a unit, there are captains of football teams, there are captains of soccer teams, there are captains of all sports teams. If you look in the school systems, you have the principal, they are like the captains, they lead the school in a certain direction. Whether you want to call it a captain or manager, whatever you want to call it, you need to have something that is in charge in order to control you mind. You can consider the conscious part of the mind the captain, that is always there telling the subconscious what to go forward with and do.

Whether you believe it or not, your subconscious is working twenty-four hours a day, seven days a week, whether you realize it or not, whether you are sleeping or not. If you are a copywriter, you probably get ideas in your mind and you might not write it that day. You can start it the next day or even a day later. You will have the information in your head and look at what you are going to write, you have some ideas and some points, you get that in your mind and your subconscious will be working on it continuously. You can be doing something else but your mind is continuously working on the ideas and thoughts that are in your subconscious. You can come back a day or two later and have all the thoughts there and just get to writing, get right into it. I believe that this type of thinking will help you if you have writers block it takes care of that.

Back to the point, as a captain you are controlling your mind and you just have to control your mind. Believe that you have a captain and a crew, your captain should be your conscious mind and your crew is your subconscious. If you want to have the vision and create ten thousand dollars a month, then in your mind create ten thousand dollars a month, your captain should tell your crew and your crew should get to work on it. Low and behold, a couple of months you will be making your dollar amount. Along the line of fear, if fear comes into your mind delete it out of there and replace it with a good thought, it will happen. We do not have to live with fear in our life.

I just cannot stress it enough, it kills people, kills businesses, I see it all the time. And I have to talk about it because I do not want you to live in fear and controlling your mind is about getting the fear out of it. If you cannot delete the fear out of your mind, it is just going to stay there and destroy you and destroy your business. If you have bills that bring fear into you, you do not have to let the bills bring fear into you.

Bills can instill fear in people, bill collectors do. Bills come in, okay, just put it in your box, do not even look at it again until you have the money. You do not have to let that control your life, just like bill collectors that call you, do not let them control your life, do not answer the phone, do not listen to the message on the answering machine, whatever it is, get on the phone with them and tell them that you do not have the money, that is it, good bye. No fear at all, there is nothing that they can physically do to you. Again, fear is a terrible way to live and I highly suggest that if this is the first time that you have read this information, read it again, take notes and just do not live in fear.

Fear is false expectation appearing real, it is falsely appearing real in your mind. And a lot of times in the end result it was a lot easier because the things that you were thinking of never came about.
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Small business goals and controlling your mind…

When I first came online I was wondering whether this thing is going to work, can you really make money online, it is kind of like thin air. And I said to myself there are other people making money online, I hear about the money they are making, I am not sure if it is true or not, but I am going to delete that out of my mind and move forward and I am going to do it. And so I just did it. Here is another thing, I am just going to get into goals here a little bit. I do not use goals, I have tried that before in my life and it just kind of set me up for failure. People write up goals, I am going to be making a hundred thousand a month, or ten thousand dollars a month, in the next three or six months and they do what they are going to do and it does not happen and they feel like a failure.

I did the same thing with different things, such as high school and did not achieve everything in the time frame and the goal that I set. So I would feel like a failure, even though I accomplished a lot of things and I was a success to other people. Entered a lot of competitions, completed them and finished in the top three in different areas. The thing is I was a success to other people in school, but in my own eyes there are some things that I wanted to accomplish faster or other things that did not happen that I had as a goal. So I would feel like a failure in certain areas and it was all because of goals. What I learned to do is to not even do goals. If I want to do something, I just say I am going to do it. I do not say I am going to create a home based business and make ten thousand dollars a month, I just do it. I do not set a goal, I do not set a time frame, I just go to work and do it and do not look back.

I want to market and generate a lot of traffic, I just do it and do not look back. I never look back, just keep going forward. Do not sit there and become stagnant, goals can also keep you from reaching even higher than where you even thought you could go. If you set a goal to make ten thousand dollars a month and you get there, because the goals that you do achieve, you probably like the competition and the journey to that goal, so when you get there you say okay, and you become stagnant at that point. Say like ten thousand a month, great I am at ten thousand dollars a month, I hit my goal, and I will become stagnant now. Well, who is to say that you could not reach a hundred thousand dollars a month.

But because you chose that goal just to get to the ten thousand dollar mark a month, you can become stagnant there. You got there, you did it, okay great what is next. But if you just do it you will always end up doing way more than what you will expect. When you start applying this online, the marketing, you will do what you can handle and you will be surprised at how much you can handle. If you were to set a certain goal, you probably would not realize how much traffic you can actually handle or how much business you can handle. So a goal can really limit you when you set goals. Just forget about the goals and just do it, just like the sneaker company said, just do it.

If you want to make ten thousand or twenty thousand dollars a month, just do it. You want to have a home based business, you want to leave your job, just do it. It all comes back to your mind. And it kind of taps into what I was talking about before on fear, about controlling your mind, if you can control your mind, you have to see what you are going to do before you even do it. If you cannot see, which is like a vision of what you are going to do, it is not going to happen. It is like you are just off wandering lost in the wilderness, if you cannot see it, what is suppose to happen is not going to happen.

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Should small business fear the competition?

You will find top earners online that are earning fifty or eighty thousand dollars a month and yet they fear competition. It is a terrible way to live. We fear no competition, we fear nothing in marketing. There are people that will try to intimidate you, but you do not have to live in fear. You can control what somebody tells you, you can walk away and not listen, a thought comes to your mind and you are in control, you can delete any thought you want. I will delete that thought and it is gone. You can put a thought in your mind as fast as you deleted something too.

Now here are some things that we use to go forward. Once you delete the thought, and it is very important to delete the thought, because if you do not delete it, it will just stay in your mind, it will come back again producing fear. One thing is that you also have to believe in yourself, you have to believe that whatever you are going to do can get done. Books like Think and Grow Rich point that out, you have to produce a thought and think and believe it is real for it to happen. Fear, false expectation appearing real in your mind is a false expectation of something that has not even happened yet.

Most of the time, take swimming for example, if you have never jumped off a diving board before and all of a sudden you have this fear of jumping off, you jumped off, you will probably say to yourself, you know that was not that bad. Or you go from making two or three thousand dollars a month to ten thousand or more a month and you say well, that was easy, that was not that hard. I should have done that a long time ago. It holds you back in life. People that have children have all kinds of fears, of their kids drowning, fear of them getting hurt, fear of them with water. I was never like that. We always had our children in the pool at an early age.

A lot of people get very nervous about things like that, they say you should not take your child in the pool because he is just a baby. Well, I am not fearful of anything but there are safety mechanisms that you can use. You also do not want your child to grow having that certain fear. I have some good friends that will not let their children go in the pool, and their children start developing fears at an early age. Children will develop many fears at an early age and guess who it comes from, their parents because of the fears that the parents have.

So if you can break past that barrier, it is a dream killer, it steals your dreams living in fear, living in fear of when your next paycheck is coming in, when the next dollar is that you are going to make, whether it is online or from a job. It can destroy a life. But how do we get past that, like I said before. One, you have to delete that thought out of your mind, get it out of your mind. It cannot stay there, because you will dwell on it and you will still have this fear. Two, you have to look forward, you should really put a new thought in there, and you can do it. If you have this fear about creating a lead capture page and you cannot do html or you cannot find a person to help you do a lead capture page, just delete it out of you mind. You can do a lead capture page.

You can get another person to do it for you, you know what you want, or perhaps you do not know what you want on there, but you do need some help. Well, find another person to do that too. Then maybe a new fear will creep into your mind, where do I find this person. There are tons of places online, maybe forums, you can certainly find people to help you there, or there are other sites, elance.com or guru.com, go in there and just post to the people of what you are looking for and people will post back to you saying, hey, I can do this for you and this is what I will charge you. Then you come to a new fear, well, how do I know which person to go with, how do I know I can trust this person, or are they going to do what they say they are going to do. Here is a new fear, what do you do, delete, delete, delete.

Pick the one that you have a good feeling about, your gut instinct, or what your heart says to do and go with it. Some people worry about what about this program, should I join this program or should I stay away from it, or how is the program doing. I would just recommend that you go with your feeling again, what is your heart telling you, you know if it feels good or not. Fear destroys marriages and other things. Fearful of whether or not my spouse is cheating on me, fearful or whether or not my spouse is going to leave me. You can live in fear if your spouse is going to leave you throughout your whole marriage, that is a terrible way to live.

If your spouse is going to leave you it is going to happen whether you like it or not. So you really cannot control it, so do not live in that fear. There are all types of things in life that steal dreams. It literally kills them. It is sad that it happens. Everybody has fears, but you need to control your mind. Fears creep up but just get rid of them and put something positive in your mind and move forward. If we did not do that we would not be here today. I know some people that if they did not get over their fear they would not be making fifty thousand a month, or thirty thousand, or twenty thousand or a hundred thousand dollars a month or more. Fears prevent you from taking the next step, fears prevent you from learning more, fears prevent a lot of things.

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A Home Based Business Fear

Fear is an interesting thing. Fear is there so it is all about how we deal with it to push us forward. Fear can cause people not to achieve the things that they want, or the things they would like to do or what they are meant to do in their life. In business specifically, and you can apply this to your personal life if you want to, but specifically in a home based business fear can creep up on you in many different ways. You can be making a hundred dollars a month and fear can keep you from making a thousand or three thousand dollars a month. You can even be making ten or thirty thousand dollars a month and fear can keep you from making fifty or a hundred thousand dollars a month, or literally fear can take you away from what you were making and bring you back down to the bottom, all because of this thing called fear.

Someone told me a definition of fear a while back, probably about three or four years ago, and they said fear is a false expectation appearing real to you. It can be anywhere in your home based business when you work at home. If you are wondering how, for example, I am wondering how this pay per click will turn out, I might lose all my money. I have heard horror stories about people losing a lot of money in pay per click and what if it happens to me, I only have this amount of money, pay per click is always changing, what if they change in the future, or how many keywords do I need. All of this thinking is a false expectation in your mind appearing real to you right now. These things do go through your mind.

It can be from even creating a lead capture page to you not being able to do it or not being able to hire someone to do it for you. Or is it going to turn out right, or are people going to op-in to it, or not. I have just gone into this home based business and what do I do now, I am not getting sales, I am not moving forward. People can even have a fear of getting more sales. People would be comfortable with making a few thousand a month and even though they want to make ten thousand dollars a month or more, there is this tiny fear in them. What do I do when I get there. How do I handle that. What do I do with that money, or what would I do with the people. There are all types of feelings with fear.

It is all false thinking. We all get it, but it is how we deal with it when it comes to us. What you should do is push it out of your mind. There are some things that you can do and to tell you the truth it really comes back to controlling your mind. We have our mind and we have to control it. We can literally control the thoughts that come into our mind, the things that come through our ears, the things that we see with our eyes, we can control that. I mean, if you do not want to watch a certain television show on tv you can change the channel or you can turn the tv off. If you do not want to hear something, you can turn the tv off. If someone is talking to you and you do not want to hear what they are saying, you can tell them to shut up or you can walk away, either way you can control that situation.

Our thoughts that pop into our mind come when nobody is around us, we can control that too. If we think a though we can delete it like a computer. If you are doing something on your computer and you do not want it, you can delete the file or delete a word on Microsoft word, just click the delete button. Well, it is the same thing with us, you can say in your mind this thought just came in, so just delete it, delete it, delete that thought. I do it all the time. It is a negative thought, it is a thought that is producing fear, I want it out of my mind because I am not going to be fearful of anything. I think that living with fear is a terrible way to live. You do not find many people like this, but I fear no competition.

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Best Practice For Small Business

When you find the top person to teach you they are usually on the next topic of teaching you before you have even grasped that first topic. But just hang in there and do not expect to come into this industry and become an overnight success without knowing anything. I guarantee you that any top earner you interview or ask did they just automatically come in one day and start making thousands and thousands and thousands of dollars, I guarantee not. I guarantee if you ask them if they bought any courses that were worthless, they will say yes. Have you found the cream of the crop in the industry that you are in now in order to learn what you know to market, most will say yes. You ask them did it take you months or years to learn what you did to get to where you are. Did it take you six months or a year to make ten thousand dollars, did you make it in two months. Some will say two months, some will say ten months. Everyone of us is different.

That is the unique thing about us as humans is that we were all created different, we are all unique, we all learn at different paces, we all learn differently. Some of us love to read and can read and learn just fine. Others need to look at something visually just to understand it. We all learn different ways and different paces. Look at how you learn, if you learn a little bit slower, you learn a different method, try to find that method of learning from your mentor to teach you that and get it. Do not rush things, I know some people, whether you are trying to do affiliate marketing or you are just starting your home based business, some people are under pressure because of debts, or loss of a job or other life problems.

It just does not happen overnight. If you expect that, than you are really just setting yourself up for failure and when it does not happen you get all upset and think this stuff does not work, when you actually never give it enough time. Or if you did not do any marketing you might not have hung around long enough to see the fruits of your labor. When we first started network marketing and when we found the cream of the crop, he said go recruit from within the industry, and we said how do you do this. He said you need to call other people in the industry. So we started calling people, we did not know much about the internet, but we did call to generate the traffic, it is part of the formula, it is targeted traffic because we are recruiting from the industry which is the target market, we are just using the telephone to generate the traffic.

We would do like a hundred to two hundred calls a day, it would take us about two and a half hours or so. It took us a little longer in the beginning but you get better at what you do over time. Contrary to what people said about using this method, they would sponsor one person after calling a hundred people, we did not sponsor one single person until after many hundreds of calls. When we first started it was not even a hundred calls a day, it was more like fifty or less until we were use to using the phone that much. You have to work up to calling that many people in one day. So it took us many weeks and many hundreds of calls to sponsor one person.

If you try to gauge yourself on what other people are doing, like sign up one person for every hundred calls, that may work for them but do not think it is going to work for you. Maybe they have been doing it for a long time and they mastered that skill. You may have a long way to go before you can be as competent as they are and perfect that technique. We did not have that when we first started. It took us weeks to even get close to that. If we just listened to what they said and what they did and we did twenty calls the first day and say we got to a hundred calls my fourth or fifth day, we called a hundred people by that time combined and did not sponsor one person.

If we just listened to that, we would have stopped at that point. But we knew that they had been doing the calls for quite a while, they know exactly what they are doing, they put their time in already, just like we are doing now to perfect this and to become a master at what we were doing. And soon after we made that first sale, after hundreds and hundreds of phone calls, we soon mastered it where we were recruiting one person out of every hundred or two hundred calls, and because of the voice message that we left we would sponsor one person every two or three days from the voice messages that we had left.

You have to perfect all aspects of the techniques that you going to be using. After you become a master at one of the techniques, then you can go on to teach any of the people that you work with. You can tell people that they cannot use the method and expect to get the results that a person who mastered that technique is getting, it just will not happen. You cannot start cold and make two hundred calls a day and sign up two people like someone who has been at it for a year or so. So that is just an example on branding.



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Small Business Branding Practice

Branding is a unique thing that can create business longevity for you. I am not saying that that is going to happen initially, those that have bad business practices, after a year or two, or even six months, they will soon become like that, they will wonder where their next sale is going to be. So hopefully they could even turn it around, if you are like that you are branding yourself that way, you can turn it around. It is probably harder to turn it around than if you had initially done that, but things could turn around through the same branding practices.

Other branding methods, you can brand yourself in the search engines. With some of these search engines the name like, pay per click king, you can have articles and sites up under those keywords, even pay per click ads and things of that sort, so when people look that up, they will see you. They find you there under that keyword name. Anything that you can think of, even with your offline marketing, even when you do newspaper ads, magazine ads, anything else offline, media, radio ads, tv ads, you can always put your branding in there, sign off throughout the process of doing that, you can refer to yourself as the pay per click king, then that becomes your branding.

So continue learning on this ever growing path for you to be successful in business, whether you already are successful you can become more successful than you already are. Never think you know everything, we do not know everything. we have been a student of marketing for many years and we will be a student of marketing for as long as we can, until we stop working. That is our branding, that is what we do and so we are always learning. Never think you know everything, always learn. The simple marketing formula is targeted traffic pointed towards a targeted sales page or landing page equals money or commissions. That is the online marketing formula in the simplest form.

Most people routinely mess up the left side and that is what we teach. Everybody wants the right side, the money, but they do not want to do the left side. If a person was going to go to college and be an accountant, it use to be that you could be an accountant just for four years of college. But it has gotten so competitive now you need at least a six year degree in accounting to be even competitive in the accounting industry. And so they spend six years learning their trade so they can actually make money in accounting. You do not have to spend that long online to learn this information, especially if you find the right mentors that will put you on the fast track.

You should always find the cream of the crop, this is what we do. We can go into any industry we want and get to the top of that industry because we find the cream of the crop in that industry and pay them whatever they want so that we can learn from them. It usually takes us six months in that industry to do that, and that is after paying people for their time to tell us the things that they know. Sometimes you pay for courses and the courses were garbage, but we never complained about it, we just said that is a person that we do not need to learn from. We just keep going forward until we found the cream of the crop.

The money that we spent on that is pennies compared to what we learned from the cream of the crop and continued to make large sums of money in that industry. That is what you need to do, find the cream of the crop. When you find the cream of the crop, pay that person whatever they want and learn everything you can from that person. Do not suck them dry overnight, then they might not teach you anything else. Let them teach you, let them do it over time and just learn everything you can from them. Most likely the information that they teach you, you will have to read, listen to, watch, whatever method they use to teach you, over and over again to get it correctly.


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Brand Yourself For Internet Marketing

The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things. The best thing is really one. Some people we work with are branded as a master marketer online. So you brand yourself with the pay per click technique and that is what you stick with, not to say you cannot master anything else or teach anybody anything else, but people are always going to know you for that one thing. So that is branding. Now for longevity. When you have those brandings you can always create new products, things are always changing and evolving in marketing online, things get better, things could get outdated or not as useful anymore.

Because you have that branding you can always be updating your branding on that product or come out with new products on that type of scenario to generate income. If you are in the home based business industry, that is just another income stream. Now, in this industry when you lead people or jump from program to program, if a person did that, at least tell the people in the other program that you are in, hey I am moving on to another program, be honest with people. When you do not do that it just kills your branding and kills your business online. Pretty soon nobody is going to trust you and when you say I am going to do this, I am doing this opportunity right now nobody is going to trust you. They are going to think that you are just going to take my money, leave me there and move on to the next opportunity and do not really care about me anyway. You do not return my phone calls or emails or even do what you said you were going to do.

The reason I joined you is because you said you were going to teach me about this business and you did not. So that looses your branding. When you brand yourself, again you can put that on your lead capture page, you can have it in your header graphics, you can have it under your picture, you can have it throughout your sales or newsletter, you can have it at the bottom of your emails. If you write a newsletter on it you can call the newsletter that type of branding. If you do conference calls you start off, I am, and then your branding title, whatever branding you have, you can start the conference calls that way. Everything you do, if you write ebooks you can continue that throughout the book and at the end of the ebook when you do the signature or your picture, you put that branding there under it.

Now, branding does not happen overnight, it can happen quickly, but not overnight. Depending on when you get your branding and how much branding you do after that point, it depends on how many on the internet get to know you for that one thing. I absolutely think and know for a fact that branding creates business longevity. It is only from your own personal branding, because you are an expert at something, all the way to your business practice on branding yourself and how you practice business, whether you are ethical or unethical or however it might be, it creates a branding of yourself. If you are an ethical person you are branded for that. Whether you even tell people that you are ethical or people just realize it and it just becomes your branding.

Whether you do everything you say you are going to do or follow through with everything, that becomes your branding. If you hop from program to program you become branded as a program hopper. If you send out emails twice a week you soon become branded on that email list. You send out two emails a week and you do that consistently every week, people expect it, you become branded for that. When you stop doing that people are like, are you going to send out anymore emails, that becomes your branding. These are unique things that can create business longevity for yourself. Without it you will not have a long lasting business. You will always be worried in your business where your next commission or sales is going to come from.



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What Happens When Your Brand Yourself On The Internet?

It is the same thing that happens when you brand yourself. When you learn something thoroughly, I do not care what it is, anything that anyone else does not know, you are an expert at it. We have a book in our top members area on squidoo.com. Squidoo came out last summer. We found it on the search engines because someone else was using it in their marketing, it just came out recently. We began to look at it and try to figure out how we could use it to generate traffic. When you know how to market you can pick up and find anything that you can use that can potentially generate traffic for you and that way you can apply it to your marketing methods.

So we picked up squidoo and tested a few things, tweaked it to our system and all of a sudden at that time it had about thirty-seven thousand lenses on it. Lenses is what squidoo uses, kind of like how blogger uses blogs, squidoo uses lenses. And in about a month or so we were in the top one hundred with three different lenses of thirty-seven thousand other users and lenses on squidoo.com. We were using this traffic from squidoo through the search engines, because we found out that google loves squidoo, so we started implementing things and we found out that you could make thousands of dollars a month using affiliate programs, marketing different things.

That is just an example. We have videos and books on how to use it, how to get yourself in the top one hundred, how to use it to generate as much traffic as you want for free. The great thing is a lot of these traffic methods that you use to generate sales in your business are free, you do not have to pay a dime for it. But there are two things in marketing. When you are going to market and find a method to use to generate traffic, you are going to do two things. One, you are either going to exchange your time, which is a free method in order to get something for free you have got to exchange your time to set things up and do things. Or, you pay money and it does not take a lot of your time.

Like for instance, pay per click. If I developed a campaign for pay per click, I would develop an ad and put the keywords in there, I would set it up and once I tweak it to where I want it, like we show you on the pay per click videos to where it runs properly, I do not spend much time doing it. That campaign will run by itself. I might check it once a week just to make sure my ad might not have fallen down, just to keep it in the prime position that I want it in, but it runs by itself. Whereas if I were writing an article, which is a free method, if I am doing the article method, I am going to, especially initially when I am using it for a marketing tactic for a product or a service that I am marketing, or a home based business, or mlm, I am going to write one to three articles a day, probably three.

An article should only take you maybe fifteen or twenty minutes to write. And it will take you less than five minutes to use the tactics that we have in our members area in the marketing videos for press releases and articles, but I am going to do that for like thirty days, probably sixty days. In thirty to sixty days my information on what I am marketing is all over the place. It just takes some of your time. Same thing with articles and press releases, you know how to do what I just told you there, you use it, you test it, you mold it to yourself, if it works for you and you are making sales from it, you can become the article king or queen, whatever you want to call yourself, we come back to the branding again.



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