Wednesday, December 19, 2007

Knowing The Best Marketing Method





We have people that tweak their sales process, their landing page, their auto responder series and their ads, and they are getting one sale for every twenty-five opt-ins. You are getting, like I said, out of every twenty clicks you are getting two opt-ins, we have been tweaking it for a while, like thirty or sixty days, and all of a sudden we are down to getting for every five clicks we get one opt-in. So that means out of every hundred clicks we get twenty opt-ins. And for every hundred clicks you get, you get eight opt-ins. So just over a hundred, we are already at twenty-five opt-ins, just over a hundred clicks. And like I said before, for every twenty-five opt-ins you get one sale, we have already made like four hundred bucks.

You have only made eight opt-ins for every hundred, so you are going to get two hundred clicks, you only have sixteen opt-ins, three hundred clicks, you get twenty-four opt-ins, just over three hundred clicks you are not just generating a sale. And we have already made a sale just over a hundred opt-ins. By the time you have made a sale, we have already made three sales. So was the time worth it to test our process and keep tweaking things until we get the greatest amount of results, yes, because our return is going to be a lot better than yours and that is how we are more successful than you. This is what marketers do. So it is not about knowing the best marketing method, it is about mastering it too, and quality, it is also about quality of your sales process and testing different things.

Is this the best thing in the world or the most fun, to us no, but we do it because it needs to be done because we want a better process and a better return on our money and a better sales process. Plus you are doing what most other people will not do, so that is how you clobber your competition. Not only are you going to have this massive amount of traffic coming at you in three, six or nine months, it kind of becomes unstoppable at a point, you are just killing everybody with the amount of money you are making, because you have a killer sales process too. You are converting a lot more than everybody else is in sales and you are getting a better bang for your buck. So this is about it for the initial part of pay per click. I may be doing a part two for pay per click.

This world of marketing online and making money is easier than you think, you just have to follow through with things. Most people that have jobs follow through getting up every morning, getting ready early in the morning, fighting the traffic, getting to the job, spending a few hours there, taking a lunch break, taking breaks throughout the day, getting off, fighting the rush hour traffic back, tired by the time you get back, you have to get dinner ready, you have to go to bed early because you have to get up the next day and do the same thing all over again. They do this routinely, but routinely they will not follow through with the little marketing knowledge to implement on their home based business which could set them free from that daily cycle of going back and forth to the job. It does not take much. Most people earn twelve hundred, fifteen hundred, two thousand, three thousand dollars or four thousand dollars at a job, it is not hard to replace that amount of money in this industry at all, as a matter of fact, you can do it rather quickly.

But it all comes back to following through with things and being smart and learning things and mastering something to have a quality marketing campaign, quality sales process and being a quality person.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

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Keywords: marketing method, best marketing method,target marketing,marketing system,marketing systems,how to market online,wahm

I'm evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they're letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I'll let you know what I think once I've had a chance to check it out. Meanwhile, go grab yours while it's still free.

Tuesday, December 18, 2007

How to Get More Opt-ins

Press Release: How to Get More Opt-ins

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

Contact George Collins


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Keywords: work from home,work at home moms,mlm,landing page,capture page, pay per click, make money,branding

Monday, December 17, 2007

Pay Per Click Training

Your whole goal is once you have your system, and we are going to call this your sales system, you have got your opportunity, your product that you are selling, you have got your landing page, and you know what you have to do, you have to market. So that is all you should be doing.

Do your marketing and handle any closings that come in, that is not much to do. So just keep doing it and never look back. That is how you can create a huge momentum in a short period of time. Now, you are probably wondering well if I am doing all these campaigns what about the money. Simple, this does not work well with mlm companies that have down lines that pay you by check every thirty to sixty days unless you have a bunch of money to start with. This only works with programs that give you your own products and pay you immediately, or somebody else’s product or affiliate program where you get paid like weekly or something like that, or programs like perfectwealthformula.com where you get paid instantly. It only works like that because you get paid now, you get your advertising dollars back then you can do a whole bunch of advertising initially and never look back.

It does not work with other programs unless you have a lot of money up front. That is another reason why I like this program so much. Some people are different, I will do this for sixty or ninety days and then take a few days break in between there, like every thirty days or so, thirty or forty-five days I will take a few days break, two, three, five days break and just kind of relax. Just get your bearings back, just chill out. If you do not do that you will get overwhelmed, kind of worn out, tired, fatigued, irritated, that will happen if you do not take a little break. Everybody is different, some people need it once a week, some people need it every two weeks, some people every thirty days, some people need it every sixty and some people can even go up to ninety days and not take a break.

What do you do during that break, whatever you love to do, just get away. Some people like the outdoors, fishing, hunting or just any sport that is conducted outside. Do anything that you like to do besides your internet business. Then come back and you are all refreshed ready to rock and roll and crank out some more work. If you do this properly, you will reach a point, depending on what you are marketing, somewhere within ninety days to probably about six to nine months you will reach a point in marketing where you cannot stop it. If you are building a down line, you have a group of people, you have a team, whatever you have got going on, you will not be able to stop the action. Your marketing is done, and it just keeps coming.

In our marketing efforts, not just pay per click, but other peoples’ list and things of that sort, and I will give you an example, using other peoples’ list with our campaign, we continued to get opt-ins like six months later off one mailing, it cost in the neighborhood of thirty dollars, but literally if you do a list everyday it will add up. You will get so much traffic coming in that you will not be able to stop it. This is why it is so important to test your sales process. You want to tweak your sales process, if you have been with Perfect Wealth Formula since the beginning, you will notice that the sales page has been tweaked a number of times, we are always testing different things to get the best sales rate for us. That is why it is so important with your pay per click ads to initially make two, three, four, five, eight, ten, depends on how we feel that day, and test those ads, throw them in Google and see what they do.

The cool thing is that Google will test them for you and it even has a feature in there where you can, it will even show the best responding ad more than the other ads while you are testing. Your landing page, keep tweaking that. The major thing about landing pages, and we have seen people make this mistake over and over again, is that when you are testing your landing page and let us just say you are getting like twenty clicks you are getting like one opt-in or two opt-ins and you are trying to get it down lower. On your landing page, you need to, when you are changing a few things, do not do any major changes on your landing page, do minor changes, because we have seen people do major changes on their landing pages and they are getting two opt-ins out of every twenty clicks and then all of a sudden they are getting like two opt-ins out of every fifty or seventy-five because of some changes they did.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

Contact George Collins


Email George Collins




Keywords: pay per click,perfect wealth formula,google adwords,marketing methods,articles, press releases,blogs

Saturday, December 15, 2007

Perfect Your Pay Per Click Campaign

Press Release: Perfect Your Pay Per Click Campaign

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

Contact George Collins


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Friday, December 14, 2007

Make Pay Per Click Work For You

When you first decide to market a program, whether it be a network marketing program, mlm, top tier program, your own product, another affiliate product, whatever you are marketing, the first thing you have to do is develop a landing page, some pay per click ads, when we at perfectwealth.com develop pay per click ads we usually write out like six or eight or ten of them. And we place them up there and test them. Same thing with a landing page, write out a landing page, we usually write out one of those and it is probably wiser if you did a couple of them, but we usually do one and tweak that one. And then write up your auto responder series. If you are marketing somebody else’s site then use their content on their sales page to write your auto responder series. And that is it. You do not have to sit there and write out seven or ten emails at one time.

What you can do to get going first is write out the ads and the landing page, get your keywords and then start marketing. Write out your first one or two emails and schedule them a few days apart. Then everyday after that for the next five to seven or ten days, however many emails you want to write, write another email and place it in your auto responder series. After five days of doing an email a day, it will only take you ten to fifteen minutes, pretty soon after ten days you will have like a set of ten emails in your auto responder series and it only took you twenty minutes a day. Instead of trying to write them all at once, you can get stuck, or have writers block for the day, space it out and you can be making sales right away instead of trying to write when you cannot.

One thing you do not want to do is use copy off a sales page to market another product that is not from that sales page, that is like a copyright violation. The owners do not mind if you use their copy to sell their own products, but when you use it to sell somebody else’s product, you can get yourself in trouble. Also initially in the first ten days when you are writing your emails one a day, you can do one pay per click campaign every single day after that. If you want to sky rocket yourself do two or three campaigns, great. But if you are not use to doing it, then start out with one campaign a day, or one campaign every other day, however you want to do it, but you need to consistently increase what you are already doing.

What is a campaign? A campaign is simply what they call in Google Adwords an ad or a group of ads with some keywords. So what are you going to do everyday or every other day? You are going to write another ad or two, find another set of keywords. That can only mean that when you are in front of your computer while you are eating breakfast look at your computer and check your emails and somebody decided to email you on a new program, produce, service, marketing system, person whatever they emailed you about that is in the industry, and you say thank you, thank you, for this keyword or this program or this person that is emailing me so that I can have a new keyword to make a new Google Adwords campaign for today. So you get that and that is going to be the new campaign that you do today.

So generate your keywords off that using the keyword research tool and develop a few more keywords off that and we go over that in our videos at Perfect Wealth Formula, and then do a couple of ads to go along with it. There you go, you have a new campaign, you have got your keywords while you were eating breakfast and after that do your campaign and you are done for the day. Oh, do not forget, you have to write your email for ten to twenty minutes. So it is really not much at all. Now you can sit and do that for the next sixty or ninety days, do not stop after two weeks, do not stop after a week, do not stop after thirty days, just keep going. Stop for what? Your whole goal is once you have your system, and we are going to call this your sales system, you have got your opportunity, your product that you are selling, you have got your landing page, and you know what you have to do, you have to market. So that is all you should be doing.

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

Contact George Collins


Email George Collins



Keywords: pay per click,perfect wealth formula,google adwords,marketing methods,articles, press releases,blogs

Thursday, December 13, 2007

Pay Per Click Advertising

Press Release: Pay Per Click Advertising

George Collins has been marketing on the Internet for many years. Discover how to develop tons of traffic to convert to sales, scope out our free report.

Contact George Collins


Email George Collins

Tuesday, December 11, 2007

Have an Effortless Keyword List Growing Weekly

Press Release: Have an Effortless Keyword List Growing Weekly

keywords,perfect wealth formula,google,marketing methods,keyword,articles, press releases,ads,

Know Your Product & How Many Target Marketers It Applies To:
Automated Online Lead Generating System

Contact George Collins


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Monday, December 10, 2007

Saturday, December 8, 2007

Thursday, December 6, 2007

Pay Per Click & Perfect Wealth Formula

Your job with pay per click is not to sell them at the ad site, it is not to sell them products, it is not to tell them exactly what you have got. The whole purpose is to get the right person to click through to your link. You do not want somebody looking to buy dogs clicking through your link in order to buy a home based business or start a home based business, it is the wrong targeted prospect. You have got to get the right person and get them to click through to your link. Perfect Wealth Formula is going to be coming out with some videos on how to write classified ads, that will be coming out soon here. Your ad, it is really simple, you need a good headline. Your first line in the ad is your headline. If you look at different writings, persuasive, or sales copy writing, it is all the same, if you are writing a sales letter you need a headline. Then you have the body of the sales letter, then you have the closing of the sales letter.

If you think of an email, you have a header or headline, your headline in the email is your subject line, then the body of the email and then the closing of the email, what you want them to do, what you want the prospect to do. It is all the same, whether you are doing newspaper ads, articles, press releases, anything that you are doing, it is all kind of about the same. Your pay per click ad, the first line is a headline, it is just to draw the prospect in to what you want, what kind of prospect you are looking for. So you are not going to put in the headline, again using dogs as an example, dog lovers click here, it is a waste of time. You are looking for someone that is interested in your home based business.

Now let me back up for a second on what your target market is in this industry. Your first and main target market is other people who have had a home based business before. Why? It saves you money. Why would you try to sell somebody on something, for instance a home based business, when you can sell to somebody else that has already had a home based business before. It is like having your own existing customers. It is easier to sell to an existing customer rather than trying to recruit a new one who does not believe in the industry. To convert a new customer you have to sell them once and then twice. You have to sell them first on wanting to get their own home based business and then you have to sell them on the home based business that you are in.

If you are selling to your target market, which are the existing home based business owners or people who have had a home based business before, if you are selling to them, they usually have some kind of experience, some have major experience, some have medium experience, some have just a little bit, either way you are ahead of the game because all of them have some type of experience. Usually when you sell them your home based business or recruit them, or sponsor them, whatever you want to call it, usually they know other people in the industry who were with them in another home based business or people they know who are like minded like them, who they will then go to and sponsor or recruit in their down line and therefore, yours. So there is a double bang for your buck.

One sale and you get more sales, versus somebody who has never had a home based business before. It is going to cost you more in advertising. You have to go through more numbers because you have to convince them first off that they need a home based business and then you have to convert them to your home based business. Then once they start they are so new that you have to train them on what to do. So it takes them longer to get into action than the next person. It may take them a few weeks or a month or two months before they sponsor one person and make a sale in their down line, and therefore yours where you make money, versus somebody that has already had a home based business before,. They have a few contacts or more, they contact them and they come in. Therefore you make sales within a few days or that week with Perfect Wealth Formula.

Know Your Product & How Many Target Marketers It Applies To:
Automated Online Lead Generating System

Contact George Collins


Email George Collins




pay per click,perfect wealth formula,marketing methods,articles, press releases, classified ad,blogs

Wednesday, December 5, 2007

Small Business Marketing with Pay Per Click

Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.

So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.

So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.

You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples’ lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.

We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.

Know Your Product & How Many Target Marketers It Applies To
Automated Online Lead Generating System

Contact George Collins


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