If you are talking an ad like tired of failing because you do not know how to market in the ad, and the person clicks on your ad, what are they thinking, they are looking for a solution, more information about the ad on your landing page. And the people go off and talk about different things on the landing page. When I come to a landing page I am looking for you to talk more about why I am failing in marketing and what is my solution, what do I have to do. Well, the solution is I am going to share this niche with you, but you need to put your name and email address in here.
You want to give enough information where you are giving them more than what you have in that little tiny ad, but not enough to where you share the whole table of food. You want them to op-in if they are interested, they need a solution to their problem, it this problem fits them, they need to op-in so they can get more information to solve their problem. And then what is next, you send them a thank you page or a sales page of the product that you are selling and you are going to follow up with them with targeted auto responder series, again, talking more about the problem that they have and the solution.
Now, are you going to share more information with them in the auto responder series, yes. I mean you have to teach them something, that is the idea to provide some quality content. Are you going to give away the entire business, no. The solution, every auto responder series, the solution after that page always comes back to the product that you are selling. In my company we have a product that teaches you how to market from a marketing videos to all our ebook selections. We also have ebooks that share ways with you on how to make more money online. We also have ebooks that will help you in self improvement from procrastination to other things.
But the solution to this person’s problem is always going to come back to you product. Let us face it, this whole process of hitting your target market, getting them to come to your page, getting them to op-in in your auto responder series and following up is to sell them on your product. I am going to say that this is a sales industry, this is what this is, sales. It can be a sales process, but you can also look at it as providing a solution for people that are having problems. They choose to buy it, I just provide the solution and the product, and that is how it goes.
This same thing applies to everything you do online. If you are going to be an affiliate marketer online, same thing, if you are trying to sell something that is going to cure a particular disease, you are not going to go out and sell it to the whole world if they do not have that particular disease, one does not have anything to do with the other. So you have to find the keywords of the people that have that particular disease, who are looking for that particular keyword to solve their problem.
And the beautiful thing is when people have an agitation, they are coming and looking, whether they are looking online in the search engines, they are on websites and you have you ads out there on the websites, however you market online, however you marketing off line, in newspapers, magazines, billboards, however else you market off line. When people see the ad, when they come looking for the solution after looking up something, they are looking in a magazine for their particular problems and they see you ad or they are looking online, searching under their problem, they are all coming for a solution.
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